FedEx Corp.: Our Office Is Your Office campaign
Ed DingerOVERVIEW
On February 12, 2004, the Memphis, Tennessee-based express shipping giant FedEx Corp. (founded in 1973 as Federal Express) expanded in a new direction when it purchased the Dallas, Texas-based Kinko's photocopy center chain, which was founded in 1970 in Santa Barbara, California. The purchase was not a complete surprise to industry analysts—FedEx had already been using many Kinko's copy centers as drop-off points for customers, and the purchase consolidated these services, among other things. After rebranding the company as FedEx Kinko's Office and Print Services and the outlets themselves...