Chanel Inc.: Egoiste campaign (1991)

Anita Louise Coryell

In 1991 Chanel Inc. launched a new men's cologne with one of the most elaborate and expensive commercials ever produced.

Chanel Inc.: Egoiste campaign

Anita Louise Coryell

Overview

In 1991 Chanel Inc. launched a new men's cologne with one of the most elaborate and expensive commercials ever produced. "Not since its famed No. 5 women's fragrance was launched...

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