Cadbury Schweppes Americas Beverages: Bottles Personified campaign
Ed DingerOVERVIEW
In the 1990s Cadbury Schweppes Americas Beverages' subsidiary Snapple Beverage Corporation, long known for its quirky advertising, underwent a series of ownership changes that led to the brand losing its focus. In 2002 the company and its advertising agency, Deutsch New York, attempted to recapture the amateurish feel of the television commercials that had made Snapple a major success story of the early 1990s. Deutsch created the "Bottles Personified" television spots, in which Snapple bottles wearing wigs, clothes, and accessories were animated using the crudest of puppetry techniques.
The campaign,...