Soft Drinks and Bottled Water (Global Industry Overview)

This paper provides an overview of the global soft drinks and bottled water industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Global Industry Overview: Soft Drinks and Bottled Water

Producers in this industry supply the world's sodas, bottled waters, and other prepared nonalcoholic beverages. See also Alcoholic Beverages.

Industry Snapshot

The global soft drinks industry is almost exclusively a marketing phenomenon. The actual product is a comparatively simple blend of water, sweeteners, flavors, and other additives. The industry's genius lies in convincing billions of consumers to drink soft drinks instead of plain water or other beverages. Through its vast annual investments in advertising and marketing, the industry has enjoyed some of the highest brand recognition in the world along with...

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