American Industry Overview: Bottled and Canned Soft Drinks and Carbonated Water
Industry Snapshot
Soft drink companies manufacture and sell beverage syrups and bases to bottling operations that add sweeteners or carbonated water to produce the final product. Independent bottlers work under contract with various soft drink manufacturers and are allotted specific territories to serve. The manufacturers provide the bottlers with syrups and bases and with a variety of business services, including product quality control, marketing, advertising, engineering, and financial and personnel training. In turn, the bottlers supply the required capital investment for land, buildings, machinery, equipment, trucks, bottles, and cases....