Fuzz is the Buzz

Duncan Stuart

The research methodologies engineered around the structured, homogenous post-war societies of the 1950s have been losing their relevance and predictive power over the past 40 years as society becomes more fragmented, complex and hip to the marketing game.

Fuzz is the Buzz

Duncan StuartKudos Organisational Dynamics Limited FMRSNZ1

DID NORRIE PARAMOR DESIGN YOUR LAST RESEARCH PROJECT?

If you were alive in 1960, which for most researchers is more than a lifetime ago, then you might have fallen in love with the guitar sounds of Hank Marvin. As lead guitarist with The Shadows his sound personifies the clean, warm tones of the Fender Guitar, and if you were to take an oscilloscope and plug it in to Hank Marvin's amplifier, you would have seen exactly why the sound was so clean. The sound came out in nothing...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands