Fundación Summer and Canal 13: #GoodByeCiberBullying

Fundación Katy Summer, a charity dedicated to helping prevent cyberbullying, launched a campaign in Chile that used AI to create a song sung by Katy about cyberbullying after her passing.

Campaign details

Brand: Canal 13 + Fundación Katy SummerAgency: La FamiliaCountry: Chile

 

Campaign video

Creative assets

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