Campaign details
Brand: Fundación Casa Ronald McDonald EcuadorBrand owner: Fundación Casa Ronald McDonald EcuadorEntrant company: Fundación Casa Ronald McDonald Ecuador - EcuadorIdea creation: Paradais DDB GuayaquilMarket: Latin AmericaSector: Non-profit, public sector & educationMedia channels: Television & Connected TV, Word of mouth, Influencers, KOLs, Social mediaBudget: No budgetCampaign videos
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....