FTC Advertising Cases: Lessons To Learn Elaine D. Kolish, and Lesley Anne FairFederal Trade Commission
The remarks expressed in this article represent the authors and are not necessarily those of the commission or any individual Commissioner.As our economy continues to grow at astonishing rates, advertisers sow advertising dollars in the hope of reaping a bumper crop of profits and consumer satisfaction. Growth is great, but truthfulness and accuracy and compliance with the law must not be mowed down in the process. This past fall yielded an unusually bountiful harvest of law enforcement actions...