Fruit of the Loom, Inc.: Everybody Loves Fruit campaign

Francis Davis

The underwear market underwent a change in the 1980s and 1990s when undergarments, especially men's, shifted from being a simple piece of clothing to being a fashion statement.

Fruit of the Loom, Inc.: Everybody Loves Fruit campaign

Francis Davis

Overview

The underwear market underwent a change in the 1980s and 1990s when undergarments, especially men's, shifted from being a simple piece of clothing to being a fashion statement....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today