Fruit of the Loom, Inc.: Everybody Loves Fruit campaign

The underwear market underwent a change in the 1980s and 1990s when undergarments, especially men's, shifted from being a simple piece of clothing to being a fashion statement.

Fruit of the Loom, Inc.: Everybody Loves Fruit campaign

Francis Davis

Overview

The underwear market underwent a change in the 1980s and 1990s when undergarments, especially men's, shifted from being a simple piece of clothing to being a fashion statement....