Frucor - Living De Tropical Life
Category:Agency:Advertiser: | Sustained SuccessColenso BBDOFrucor |
SUMMARY
Approaching its 25th birthday this year, Just Juice will be celebrating its continued brand success. This brand is still growing and demanding a premium despite many other brands which find themselves declining after such a long period. Just Juice's success is reflected in the fact it is now the second most recalled beverage brand in New Zealand – second only to Coke.
This is a major achievement given the challenges faced by the brand. Competition has increased dramatically with many new beverage categories...