From server to panel: data integration via frequency of exposure

Craig Gugel, Kathryn Koegel and Rick E. Bruner

This paper briefly outlines the accountability and data integration issues prevalent in our industry today and briefly discusses data limitation concerns which are having the greatest impact.

From server to panel - data integration via frequency of exposure

Craig GugelWorldwide Analytics & Strategy, Interactive Market Systems, Inc., United States

Kathryn KoegelGemstar TV Guide Television, United States

Rick E. BrunerDoubleClick, United States...

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