From Marketing To 'Societing' - Reading ethnographic material through the use of digital matrix and Semiometrie
Francesco Morace, Tiziana Traldi and Furio Camillo
The world of research is undergoing a process of change characterised by the emergence of increasingly sophisticated techniques that depart from traditional market research to embrace other methods drawing from psychology, ethnography, semiotics, etc.
From Marketing to 'Societing'
Reading Ethnographic Material through the use of Digital Matrix and Semiometrie
Francesco MoraceFuture Concept Lab, Italy
Tiziana TraldiFuture Concept Lab, Italy
Furio CamilloBologna University, Italy
THE FUTURE VENUE OF MARKET...
