From Marketing To 'Societing' - Reading ethnographic material through the use of digital matrix and Semiometrie

The world of research is undergoing a process of change characterised by the emergence of increasingly sophisticated techniques that depart from traditional market research to embrace other methods drawing from psychology, ethnography, semiotics, etc.

From Marketing to 'Societing'

Reading Ethnographic Material through the use of Digital Matrix and Semiometrie

Francesco MoraceFuture Concept Lab, Italy

Tiziana TraldiFuture Concept Lab, Italy

Furio CamilloBologna University, Italy

THE FUTURE VENUE OF MARKET...