From horrific to heroic: Designing brand experiences when things go wrong

How brands respond when things go wrong can be even more important than how they connect with customers when things are going right.

Experience journeys are far from new. For years marketers and business leaders have been thinking hard about what the path from discovery to loyalty looks like for their brand. Over time, this system of thinking has evolved to be much more nuanced (and...

Not a subscriber?

Schedule your live demo with our team today