From Fruit to Fruity: The Hartley's Jam Relaunch

Most people had a jar of jam tucked away in their cupboards, but few bought jam on a regular basis. A major reason for this was that none of the main jam brands had been advertised in recent years - they were seldom thought of brands in a seldom thought of category.
Agency: Poulter PartnersAuthors:

From Fruit to Fruity: the Hartley's Jam Relaunch

OUT OF SIGHT OUT OF MIND

Have you got a pot of jam at home ? Most people have. In fact, most people have several, tucked away at the back of a cupboard somewhere in the...