from fringe deviance to mainstream
The path of innovation
Matt RyanBlack Monk Consulting andWatts WackerFirstmatter
- Mad has become mainstream. Either that or society has sunk to our level.
- John Figarra (coeditor, Mad magazine)
Mad is not the...
From fringe deviance to mainstream: the path of innovation
Innovation follows a more predictable path than might be realised. Products, services, ideas and even celebrities move from the fringe to the centre of social convention, and the process is both measurable and cyclical.
