From Facebook to face pack

Damian Thompson

Given the amount of information and advice available online, how has Web 2.0 affected the behaviour of young women within the health and beauty category? To answer this question, MEC examined the relationship that 18-24-year-old women - the first generation of 'digital natives' - across 11 countries have with health and beauty.

From Facebook to face pack

Damian Thompson Head of Consumer Insight, MEC MediaLab Global

'In the factory we make cosmetics; in the store we sell hope' - Charles Revson, Revlon founder, 1932

Things haven't changed much since Charles Revson's time: in spite of the way the internet has affected people's access to information, today's young women still find themselves on a never-ending quest for the perfect health and beauty product. But given the amount of information and advice available online, how has Web 2.0 affected the behaviour of young women within the health and beauty category?

To answer...

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