From endorsement to co-creation: Why APAC brands need to partner with creators and not just celebrities

As social media platforms evolve, so are APAC consumer expectations and Media.Monks’ Wendy Wang says brands should look beyond influencers and work instead with content creators to produce engaging, user-generated and fit-for-format content that has more cultural relevance than followers.

Working with creators

This article is part of a series of articles from the WARC Guide to working with creators. Read more

In the past, influencer marketing in APAC was primarily focused on driving brand awareness and engagement through sponsored posts and...

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