From consumer connection to consumer insight: a Nestlé case study
Małgorzata BlachowskaNestlé Polska SA, Poland
PREFACE – WHY HAVE WE CHOSEN THIS APPROACH?
“We need to develop great communication for our target group”(children),...
From consumer connection to insight: a Nestlé case study
This paper describes the cross-functional team project, which was aimed to reconstruct consumer insights for building relevant and effective communication for children in the ice-cream category in Poland.
