From consumer connection to consumer insight: a Nestlé case study
Małgorzata BlachowskaNestlé Polska SA, Poland
PREFACE – WHY HAVE WE CHOSEN THIS APPROACH?
“We need to develop great communication for our target group”(children),...
Małgorzata BlachowskaNestlé Polska SA, Poland
PREFACE – WHY HAVE WE CHOSEN THIS APPROACH?
“We need to develop great communication for our target group”(children),...
WARC subscribers can sign in to keep reading