From belief to action: Taking charge in yet another uncertain Ramadan

M&C Saatchi

The Garuda, symbol of strength and prosperity, is all set to take flight this Ramadan – Indonesian consumers are not only bouncing back from the pandemic, they will overcome uncertainty and are going to be unstoppable.
  • Proactive government policies: sustainable macro-economic recovery and robust social welfare provisions have stimulated purchasing power.
  • Omicron quickly brought under control well before Ramadan: impetus to consumer optimism - borders are expected to open up by April.
  • Rapid vaccination coverage has added to people feeling secure: to travel in the immediate term, and to spend after a long period of being careful.
  • Accelerated tech adoption has created new forms of inspiration, expression and expenditure: the Indonesian consumer’s enthusiasm knows no bounds....

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