Campaign details
Brand: Clear (shampoo)Brand owner: UnileverEntrant company: Mindshare - China (mainland)Idea creation: Mindshare ShanghaiMarket: Greater ChinaSector: Toiletries & cosmeticsMedia channels: Livestreaming, Merchandise & free gifts, Gaming & in-game advertising, Word of mouth, Influencers, KOLs, Sponsorship - media, Sponsorship - sportsBudget: 1 - 3 millionCampaign video
Creative assets
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