Campaign details
Brand: Frito-LayBrand owner: PepsicoEntrant company: Dieste DallasIdea creation: Dieste, DallasMedia: VaynerMedia, New YorkPR: Ketchum New YorkMarket: United StatesSector: Savoury snacks, potato chipsMedia channels: Events & experiential, Online display, Online video, Public relations, Radio & audio, Social media, Sponsorship - event, property, Television, Video on demand, Word of mouth, influencersBudget: 5 - 10 million
Executive summary
Hispanics are one of the fastest-growing segments in the U.S. and contribute greatly to consumer spending growth. This segment will be critical for maintaining...