Frito-Lay Inc.: The Loudest Taste On Earth campaign

Frito Lay, the world's largest maker of snack foods, launched an advertising campaign in 1997 to introduce new Doritos products, and to increase international sales of tortilla chips.

Frito-Lay Inc.: The Loudest Taste On Earth campaign

Susan Risland

OVERVIEW

Frito-Lay Inc., the world's largest maker of snack foods, launched an advertising campaign in 1997 to focus on a narrow market for its Doritos brand of flavored tortilla chips,...