Frito-Lay Company: Frito Bandito campaign (1969-1970)

Corn chips called "fritos" were originally a Mexican snack food, found only in the south western part of the United States.

Frito-Lay Company: Frito Bandito campaign

Deborah Mack

Overview

Corn chips called "fritos" were originally a Mexican snack food, found only in the south western part of the United States. A Texan named Elmer Doolin changed all that, however,...