Friso: Winning hearts and tummies in the heartlands of Singapore

Rebecca Koh

Infant formula, Friso, partnered a major online parenting platform to deliver samples into the hands of parents during COVID-19 in Singapore.

Campaign details

Brand: FrisoBrand owner: FrieslandCampinaLead agency: WeLoveSuperMom Pte LtdCountry: SingaporeIndustries: Baby foodMedia channels:Competitions & contests, Direct marketing, Outdoor, out-of-home, Product sampling, Social media, Word of mouth,...

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