Friso: Winning hearts and tummies in the heartlands of Singapore

Rebecca Koh

Infant formula, Friso, partnered a major online parenting platform to deliver samples into the hands of parents during COVID-19 in Singapore.

Campaign details

Brand: FrisoBrand owner: FrieslandCampinaLead agency: WeLoveSuperMom Pte LtdCountry: SingaporeIndustries: Baby foodMedia channels: Competitions & contests, Direct marketing, Outdoor, out-of-home, Product sampling, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

The launch of the new and improved Friso Gold with 2'-FL formula was planned for June 2020. However due to COVID-19 pandemic, the traditional delivery of the brand experience or engaging with the parent community through events, exhibitions and supermarkets had to come to an alarming halt from government restrictions. This made it...

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