Campaign details
Brand: FrisoBrand owner: FrieslandCampinaEntrant company: VMLY&R Vietnam, Ho Chi MinhMarket: AsiaSector: Baby foodMedia channels: Mobile & apps, Online display, Sales promotion, Social media, Voice, chatbots, Word of mouth, influencers,Budget: Up to 500k
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....