Friends Adult Dry Pants: The Undie Army

Sneha Raina, Varchas Sinha

Friends Adult Dry Pants, a healthcare brand, increased sales and supported men living with incontinence in India by advertising its product directly to pharmacists with its campaign The Undie Army.

Campaign details

Brand: Friends Adult Dry Pants Brand owner: Nobel Hygiene Entrant company: The WombIdea creation: The Womb Mumbai Market: India Sector: Non-prescription, OTC products Media channel: Public RelationsBudget: No budget

Executive summary

Pharmacists, India’s...

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