French Connection Group PLC: Scent To Bed campaign

Mark Lane

In 1997 the French Connection Group PLC embarked on a rebranding of its flagship French Connection line of clothing, which was sold in both department stores and stand-alone company stores throughout the world.

French Connection Group PLC: Scent To Bed campaign

Mark Lane

OVERVIEW

In 1997 the French Connection Group PLC embarked on a rebranding of its flagship French Connection line of clothing, which was sold in both department stores and stand-alone company stores...

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