Franzen’s Brand equity model

Giep Franzen

Brand equity is a concept that stands for the strength of a brand, among consumers, and in the market.

Franzen's Brand equity model

Giep Franzen

Building brand equity is the primary function of branding. Brand equity is a concept that stands for the strength of a brand, both on the level of the consumers, and in the market. The Brand Equity Model (BEM) distinguishes...

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