FOXTEL – FOXTEL'S Good News Sale
Agency: Three Drunk Monkeys
SUMMARY. SEEING FOXTEL THROUGH A NEW LENS DELIVERS RECORD SALES.
In September 2008, Australian families braced for the impact of the Global Financial Crisis (GFC). At the same time, FOXTEL was working hard to convince families that spending on subscription television was a worthwhile inclusion in their household budget. Increasingly, consumer sentiment was indicating that households were looking for ways to cut back on entertainment expenditure, and FOXTEL's own brand tracking identified that a barrier to subscription was affordability; 'I can't afford it'.
Despite these conditions, the FOXTEL 'Good News...