The four key media trends from the 2008 IPA Effectiveness Awards
Laura James WARC Online
The media strategies of the winners in the 2008 IPA Effectiveness Awards illustrate four main themes:
- Television: the changing role of TV advertising
- Retail: the battle for retail consumers
- Government and non-profit: the capacity for innovation in this sector
- Digital: the status of digital communications in the marketing mix
Of course, this is daily fare for most marketers. But what makes these issues...