Forum - Going underground: how ethnography helped the Tube tunnel to the heart of its brand

This paper describes an ethnographic study of customers' experiences of travelling on the London Underground.
  

Forum – Going underground: how ethnography helped the Tube tunnel to the heart of its brand

Ian PringLondon Underground

INTRODUCTION

A subterranean railway under London was awfully suggestive of dark, noisome tunnels, buried many fathoms...

Not a subscriber?

Schedule your live demo with our team today