Fortaleza Esporte Clube: Targets of racism

Fortaleza Esporte Clube, a football club, launched a campaign in Brazil to tackle racism in football.

Campaign details

Brand: Fortaleza Esporte ClubeBrand owner: Fortaleza Esporte ClubeLead agency: BETC HavasCountry: BrazilIndustries: SportsMedia channels: Public relationsBudget: 0k

Executive summary

In an extremely racist country, where no one considers themselves...