Campaign details
Brand: Fortaleza Esporte ClubeBrand owner: Fortaleza Esporte ClubeEntrant company: Fortaleza Esporte Clube - BrazilIdea creation: BETC/Havas São PauloMarket: Latin AmericaSector: Leisure & entertainmentMedia channels: Social media, Events & experiential, Television & Connected TVBudget: No budget
Executive summary
In Brazil, even after 132 years since slavery ended, society still attacks people because of their skin colour: Black people represent over 79% of homicides victims. What makes them walk with fear to be arrested unfairly, or even murdered for no reason in the streets.
That...