Formula 1: My F1 fantasy

Formula 1, the motorsports brand, used a targeted email campaign to drive engagement and retention among players of its F1 Fantasy game.

F1 Fantasy is played weekly across the season, but fans always want more. F1 saw a way to address challenges around low engagement and player retention.

Strategy

As the season progresses, engagement rates drop off. When the season ends, they drop away fully,...

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