Ford’s evolution as a vehicle maker

Ford occupies a particular niche in the history of the automotive industry, with its introduction of the production line in 1913. Its future, however, is less about the physical vehicle than the software it contains and the experiences the brand can offer.

These are interesting times at The Ford Motor Company, as executives gaily ditch longstanding assumptions about its business model. Its European president recently encouraged people to walk and cycleshort distances rather than drive, for example, while...