Ford Transit - heroes not hard men

Campaign in 1998 by Ogilvy & Mather for the Ford Transit van, preparatory to launching new model. TV burst campaign, doubled awareness and improved image.
Agency: Ogilvy & MatherAuthor: Peter Le Boutillier

Heroes Not Hardmen   The Rehabilitiation of White Van Man

Introduction Tranny, a British Institution

Were the heroes not the hardmen ran the headline in the Evening Standard of Monday 24th...