Ford of Europe: Very Gay Raptor

Ford, a car manufacturer, launched a campaign in Europe to communicate its commitment to the LGBT+ community and workplace inclusion, and drive positive sentiment across social and traditional media.

Ford's Very Gay Raptor was developed as a reactive social post, calling out a homophobic comment describing Ford's most 'badass' vehicle – the Ranger Raptor Truck as 'very gay'.

After an overwhelmingly positive response to this 'clapback' calling...