Ford's Very Gay Raptor was developed as a reactive social post, calling out a homophobic comment describing Ford's most 'badass' vehicle – the Ranger Raptor Truck as 'very gay'.
After an overwhelmingly positive response to this 'clapback' calling...
Ford of Europe: Very Gay Raptor
Ford, a car manufacturer, launched a campaign in Europe to communicate its commitment to the LGBT+ community and workplace inclusion, and drive positive sentiment across social and traditional media.
