Ford Motor Company: They'll Know You'Ve Arrived When You Drive Up In An Edsel campaign (1957-1959)

It was truly one of the most memorable marketing campaigns of all time—only it was a fiasco, a stupendous fiasco.

Ford Motor Company: They'll Know You'Ve Arrived When You Drive Up In An Edsel campaign

Judson Knight

Overview

It was truly one of the most memorable marketing campaigns of all time—only it was a fiasco, a stupendous fiasco. The name...