Ford Motor Company: They'll Know You'Ve Arrived When You Drive Up In An Edsel campaign (1957-1959)

Judson Knight

It was truly one of the most memorable marketing campaigns of all time—only it was a fiasco, a stupendous fiasco.

Ford Motor Company: They'll Know You'Ve Arrived When You Drive Up In An Edsel campaign

Judson Knight

Overview

It was truly one of the most memorable marketing campaigns of all time—only it was a fiasco, a stupendous fiasco. The name of the Ford Motor Company's Edsel, introduced with great fanfare in September 1957 and withdrawn 26 humiliating months later, became synonymous with failure of the most miserable kind. And yet it appeared with the highest of hopes, backed by thousands of hours of research on the part of engineers, marketing analysts, and even sociologists. Moreover, it was backed by one...

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