Ford Motor Company: Ford F-150

Ford Motor Company, an automobile manufacturer, launched a gamified mobile campaign in the UAE and Saudi Arabia to promote its new line.

Campaign details

Brand: Ford Motor CompanyLead Agency: AdColonyRegion: EMEA

Campaign video

Strategy

Objective

Since its fiesta launched way back in 1903, Ford is always up for innovation! With their impressive line-up, Ford cars offer what customers want most: fuel economy, technology, safety and outstanding performance. You'll also discover Ford cars have innovative design, including dramatic interiors and stunning exteriors. The all-new F-150 is purpose-built from the ground up – redesigned to be the toughest, most productive F-150 ever. This is what happens when you merge premium-grade muscle with finely tuned intelligence and design. Keeping Ford...

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