Campaign details
Brand: Ford Motor CompanyBrand owner: Ford Motor CompanyEntrant company: Ogilvy - BelgiumIdea creation: Ogilvy Social Lab BrusselsMarket: EuropeSector: AutomotiveMedia channels: Events & experiential, Print - general, Unspecified, Television & Connected TV, Online video, Sales promotion, Social media, Websites & microsites, Radio & audio, Online display, Email marketingBudget: 1 - 3 million
Executive summary
The Covid-19 pandemic challenged most brands, especially automotive actors, yet Upgrade your Tomorrow achieved extraordinary Q1 2021 results for Ford in Belgium and Luxembourg with 8.05% sales growth (four times...