For Your Eyes Only: the unknown world of drinks product placement

The product placement industry is worth as much as $40bn globally, but very little is really known about it.
For Your Eyes Only

For Your Eyes Only: 

The unknown world of drinks product placement

Bob Jenkins

A reticent tradeIn the mid-1990s, Frank Zazza was hired to read scripts, not by a movie or theatre producer but Seagram, then one of the world's biggest...

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