For virals, pack a shotgun or a stiletto?

This article, by Jimmy Maymann of GoViral, discusses how to create successful viral communications. It argues that good content is key, otherwise recipients will not 'seed' - that is, spread - the content they receive.

For virals, pack a shotgun or a stiletto?

Jimmy Maymann

To many, viral internet marketing embodies the shotgun approach to brand campaigns. The advertiser tries to reach the greatest number of people by creating a message with broad appeal which can...

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