Football and the art of delivering a customer-centric business experience at Standard Chartered Bank

Standard Chartered Bank’s Pedro Sousa Cardoso shares how organisations can deliver an exceptional customer-centric experience by leveraging data-led insights inspired by the beautiful game.

A “solid data foundation” helps deliver exceptional customer-centric experiences, said Standard Chartered Bank’s Pedro Sousa Cardoso and, as in football, different tactics can be used to attain the goal of achieving the customer’s preference.

Cardoso,...