Foods, diet and wellbeing - monitoring consumer trends for competitive advantage

Roger Smith and Bill Parton

This paper provides an indication of how specific types of analyses based on trend data can help to anticipate and reduce the uncertainty associated with the future.

Foods, diet and wellbeing – monitoring consumer trends for competitive advantage

Roger SmithConsumer Products & Retail, GfK NOP Ltd, United Kingdom

Bill PartonKraft Foods International, United Kingdom

INTRODUCTION

Health and wellbeing is one of...

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