Fmcg Online: Making It Happen

The author, e-marketing manager of Lever Fabergé, describes how the company handles online brands and the issues this raises.

Fmcg Online: Making it Happen

Jo MasonLever Faberg

There can be no doubt in anyone's mind that the last 18 months have been a real rollercoaster ride for the internet industry. Despite the instability of the technologybased economy, however, interactive...