Five ways to deliver true customer value

Patrick Ohlin

Patrick Ohlin, brand director at CoreBrand, addresses the hot topic of customer experience management and provides five tips for getting down the path to a well-managed brand.

Five ways to deliver true customer value

Patrick Ohlin

The wheels of industry usually move slowly. But in the case of customer experience management – the science of building brand preference by meeting customer needs and exceeding expectations – the speed has been break-neck. Back in 2005, the web and prevalence of blogging helped shed shocking new light on the myriad obstacles to building sustainable loyalty: the New Jersey couple who were labelled as 'Jew couple' by restaurant staffers; the financial services company that addressed a US citizen as 'Palestinian Bomber'; and the mindless customer service reps who changed a...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands