Five verticals and what’s trending in creator marketing

Explores how creators in five different categories – apparel, cars, travel, food, and beauty – are adapting to a changing world and how brands can work with these shifts.

There’s a sense, right or wrong, that the COVID-19 pandemic is now behind us. And while there was much discussion of the emergence of a ‘new normal’ during lockdowns, we don’t hear quite so much about that now. But much has changed, says Sara  McCorquodale,...

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