Five marketing strategies for 2023 that can survive economic strain

Maya Yegorova

Brands seeking to protect, and ideally enhance, their standing in the face of continued economic uncertainty could benefit from using a variety of tactics, research from Analytic Partners suggests.

Brands can utilize five distinct strategies to help withstand turbulent economic times in 2023, according to research from Analytic Partners.

This path to success, according to the marketing analytics company, rests on:

  • Protecting marketing spend
  • Finding the right role for performance marketing
  • Defining a brand messaging strategy
  • Measuring everything
  • Tapping into scenario planning

These insights came from the ROI Genome, an Analytic Partners’ intelligence platform encompassing data from hundreds of billions in marketing spend across 50 countries and 1,000+ brands.

Incorporating these strategies into a brand agenda for the year ahead, in part, reflects the mindset that the only thing...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands