Fisherman's Friend - Putting the wind back in the sales of an old favourite

A great testament to the power of great print, this paper sets out to prove the contribution of advertising to the resurgence of Fisherman’s Friend, one of the country’s most enduring brands.
Agency: Barrington Johnson Lorains and Brand Connections Authors: Ian Mitchell and Michael Barrington

Fisherman's Friend

Putting the wind back in the sales of an old favourite

SETTING THE SCENE

Fisherman's Friend has a heritage as strong as its taste. The reason...