Fisherman's Friend - Putting the wind back in the sales of an old favourite
Ian Mitchell and Michael Barrington
A great testament to the power of great print, this paper sets out to prove the contribution of advertising to the resurgence of Fisherman’s Friend, one of the country’s most enduring brands.
| Agency: Barrington Johnson Lorains and Brand Connections | Authors: Ian Mitchell and Michael Barrington |
Fisherman's Friend
Putting the wind back in the sales of an old favourite
SETTING THE SCENE
Fisherman's Friend has a heritage as strong as its taste. The reason...
